<aside> đź’ˇ Apply for this job using this application link here: https://forms.gle/ENFq1fDjCxLjNKHy8
</aside>
accesSOS is a startup tech nonprofit on a mission to save lives by making emergency help accessible for all.
The Problem: For any emergency, 911 is our go to phone call, except for the 37 million Americans who cannot hear or speak out loud for help. Unfortunately, about half of 911 call centers do not support text-to-911, and updating all systems to the next generation that accepts text messages could take 5-10 years and $15 billion. Even in areas with text-to-911, pinpointing a texter's location is slow and inefficient.
accesSOS Solution: That's where accesSOS comes in. It's a free mobile app that translates texts into 911 calls, instantly shares emergency location and streamlines information to 911. This innovative app is available in multiple languages, making it more inclusive. It not only saves precious time for 911 operators but also provides an accessible, icon-based system that has been a true lifesaver for vulnerable populations. We simultaneously use our innovation as a platform to build awareness and advocate for the national adoption of text-to-911.
We are seeking an entrepreneurial, driven, and creative Marketing and Partnerships Associate to join our dynamic team. In this role, you will take the ownership in marketing our products and building strategic partnerships with key stakeholders, including disability groups, immigrant groups, and domestic violence survivor organizations.
You will play a critical role in public relations by establishing connections with journalists and media outlets to amplify our mission and reach.
As a core member of the team, you will work in close partnership with the Product and Design Lead, Lead Engineer, CEO, users, and other stakeholders to ensure that our products are effectively communicated and that our message reaches those who need it most. This is a unique opportunity to be at the forefront of innovation in the tech nonprofit sector, contributing to making emergency services more accessible nationwide.
accesSOS has ambitious goals–starting with an awareness campaign to activate users to download our product, launched in California and New Mexico. You will take the ownership in launching marketing ads on social media, partner with local communities and groups to amplify our message, and generate PR, media, and press engagement.
Marketing Strategy & Execution: Take ownership of the creation and implementation of marketing strategies to promote our products and raise awareness of our mission. Success will be measured by increasing product awareness, driving usage, and growing social media following.
Partnership Building: Cultivate and maintain relationships with disability groups, immigrant organizations, domestic violence survivor networks, and other relevant stakeholders. Success will be measured by growing partnerships that drive engagement and bring their beneficiaries into the fold of our initiatives.
Public Relations: Build and manage relationships with journalists and media outlets to secure press coverage and enhance brand visibility.
Content Creation: Develop and share engaging content across various marketing platforms (website, social media, email newsletters) ensuring quality, consistency, and regular posting.
Monitor and engage on social media: Actively monitor and respond to social media comments to engage with our audience and maintain a positive online presence.
Advertising Management: Manage and execute paid advertising campaigns across Facebook, Instagram (Meta ads), TikTok, LinkedIn, YouTube, and X (formerly Twitter). Use insights from analytics to evaluate the effectiveness of campaigns and adjust strategies to drive product growth.
Analytics and Strategy Adjustment: Proficiency in using analytics tools to track the performance of marketing campaigns. Regularly keep track, document, and review data to identify which strategies are driving product growth, and adjust plans as needed to optimize results.
Cross-functional Collaboration: Work closely with the Product Lead, Lead Engineer, CEO, and other team members to ensure that marketing efforts are aligned with product development and organizational goals.